Dolus Advisors

A brand identity that boldly differentiates in the complex field of psychodynamics.

Client:
Dolus Advisors
Project Components:
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Dolus Advisors serves as a trusted advisory to the people at the top of an organization in issues involving leadership, culture, ethical governance, misconduct risks and other institutional matters with complex psychological underpinnings. Dr. Alexander Stein is the founding principal of Dolus and an expert in human decision-making and behavior and an internationally regarded authority in the psychodynamics of fraud.

The brand identity features a low-profile wordmark made with symmetrical letterforms drawn on a grid, with clean, precise geometry.
A concise selection of weights of the neo-grotesque typeface Accumin (drawn by Robert Slimbach) are used exclusively across all communication to maintain an exceptional degree of balance and rationale.
The minimal color palette coordinates with directness of the typographic scheme of the system by using a select neutral range together with a single highlight brand color.
A library of macro, and abstract imagery expresses a human connection and understanding of detail as emphasized by Dolus Advisors across all touchpoints and communications.