Kidfresh

Kidfresh is a lifestyle brand conceived to provide fresh, all-natural foods specifically for kids through a convenient system of grab-and-go and mix-and-match options. Each food choice and individual portion has been specifically designed for a child’s nutritional needs based on age range. You can think of it as the customizable, healthy Happy Meal. We established a unique color-coded graphic system for age identification of the products and leveraged this thinking through application of the packaging, store graphics, retail signage, print collateral and website. Our retail involvement included contributions to the visitor and shopping experience strategy and naming of items such as “kidfresh2o,” the “kidchen” and the “Kidfresh Dough Card.”