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Kidfresh

Brand Implementation

Kidfresh is a lifestyle brand conceived to provide fresh, all-natural foods specifically for kids through a convenient system of grab-and-go and mix-and-match options. Each food choice and individual portion has been specifically designed for a child’s nutritional needs based on age range. You can think of it as the customizable, healthy Happy Meal. We established a unique color-coded graphic system for age identification of the products and leveraged this thinking through application of the packaging, store graphics, retail signage, print collateral and website. Our retail involvement included contributions to the visitor and shopping experience strategy and naming of items such as “kidfresh2o,” the “kidchen” and the “Kidfresh Dough Card.”

 

WHAT WE DID

  • Brand Identity Style Guide
  • Brand Identity Implementation
  • Packaging
  • Retail / Environmental
  • Website UI/UX
  • Website Visual Design
  • Development Coordination

CREDITS

  • Identity: Addis Creson
  • Photography: Tina Rupp
Kidfresh Brand Image
Kidfresh Packaging Design
Kidfresh Brand Book
Kidfresh Packaging
Kidfresh Identity
Kidfresh NYC Retail Environment
Kidfresh Brand Image
Kidfresh Website
Kidfresh Website
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