Revival Brand Identity

Rooftop Lounge at The Kimpton Sawyer

Client:
Kimpton Hotels & Restaurants
Project Components:
,
Location Photography:
Kimpton Hotels & Restaurants
Credits:
Created with FINE

Perched on top of the Kimpton Sawyer Hotel, the Revival lounge is strategically positioned steps away from the Golden 1 Center. Studio Unltd designed the space to play off of the geometry of the urban and rural landscape surroundings using tranquil colors and clean geometric forms. The visual identity concept was designed to echo the modern geometric rhythm of the space.

The custom drawn logotype captures the natural rhythm found in the angular moments of the letterforms and draws a reference to the Herb Lubalin’s geometric sans Avant Garde. The bifurcation on the R establishes a connection to the brand pattern element used across of the collateral.
The music programming at Revival inspired the playful drink coaster concept— a reference to the records on rotation and the opportunity for an spontaneous game of tick-tac-toe.