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The Village Identity & Website

Lincoln Property Group

*Completed with Carbone Smolan Agency

The Village has it all in one place. Situated on 300+ immaculately maintained acres of green space, The Village offers a unique expression of Dallas living at its very best. A montage of magnificent, amenity-rich, modern residences, winding walking trails, and a world-class lifestyle center—all carefully arranged in a lively environment that is 15 minutes from downtown Dallas. The Village needed to balance their legacy while expressing the future of the brand. We helped developed a brand strategy and comprehensive visual identity to expand with the evolution of an ambitious multi-year overhaul of the entire property. The brand toolkit; featuring a distinctive logo, color palette, typography, photography, graphic style and messaging enabled The Village to grow their lifestyle-driven brand to attract a multi-generational demographic in the future.

ROLE

  • Brand Strategy
  • Brand Identity
  • Photography Art Direction
  • Website Visual Design Direction

CREDITS

  • Website Development: Rubenstein Technology Group
  • Agency: Carbone Smolan Agency
  • Designer: Elizabeth Fox-Helser
  • Photography: Jill Broussard
The Village Dallas Logo Design
The Village Brand Mark Logo System
The Village Dallas Brand ID Guidelines
The Village Dallas Brand ID Guidelines
The Village ID Collateral
The Village Dallas Brand ID Detail
The Village Dallas Logo Emboss
The Village Dallas Business Card Design
The Village Dallas Responsive Website Design
The Village Dallas Website Homepage Design
The Village Dallas Home Page Design
The Village Dallas Home Page Design
The Village Dallas Tablet Design
The Village Dallas News & Events Page Design
The Village Dallas Mobile Website Design
The Village Dallas Mobile Website Navigation Design
The Village Dallas Mobile Website UX Design
The Village Dallas Icon System Design
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