Writing & Research for Graphic Designers
A designer’s manual for strategic communication and presentation
Client:
Quarto Publishing
Project Components:
Editorial Design, Illustration
Size & Pages:
8 x 10; 176 Pages
Writing and Research for Graphic Designers by Steven Heller is a guide for various forms of research and writing related to the design industry. This is not a traditional how-to, or step-by-step guide. The book offers readers a compelling and broad range of content— from essays and interviews with industry practitioners and fellow educators, in depth case studies, as well as more pragmatic guidance for ways to approach writing and research in a design practice.
With the intended audience, we approached the cover as a large typographic infographic-style piece. To match the cover design, we created a body of coordinating, full-page illustrations that sit alongside the chapter openers to help put some of the larger concepts into a visual context while creating continuity throughout. The work on this title preceded our eventual collaboration on Raw Data: Infographic Designers’ Sketchbooks, also with Steven Heller.
The table of contents for Writing and Research for Graphic Designers follows the same infographic-like thematic concept from the cover. The design is intentionally dense to help try and capture the quantity and range of content in the book. An iconic key system was used to differentiate between case studies and interviews.
A classic book face was used throughout for all of the body copy. We used Trade Gothic to do some heavy lifting for the various headings, subheads and sidebar elements throughout. Our folios reinforce our circular infographic style and offer a touch of detailed delight.
